Privacy Policy for Northern Bloom Treks
At Northern Bloom Treks, we are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and disclose your personal information when you use our site and services. We are dedicated to transparent data practices and compliance with applicable privacy laws.
1. Information We Collect
We collect various types of information to provide and improve our wilderness treks, floral photography tours, botanical workshops, and custom itinerary planning services.
- Personal Identifiable Information (PII): This includes information you voluntarily provide to us when you book a trek, register for a workshop, inquire about our services, or contact us. This may include your name, email address, phone number, physical address, passport details (for international travel where required), emergency contact information, dietary restrictions, and health information relevant to your safety on treks.
- Payment Information: When you make a booking, we collect payment details such as credit card numbers. This information is processed securely by third-party payment processors, and we do not store sensitive payment card details on our servers.
- Technical Data: When you visit our online platform, we automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and the pages you accessed. This helps us understand how our site is used and improve its functionality.
- Usage Data: We may collect information about how you interact with our site, including the dates and times of your visits, the duration of your visits to certain pages, and clickstream data.
2. How We Use Your Information
We use the information we collect for various purposes to provide our services and manage our business effectively:
- Service Provision: To fulfill your bookings for wilderness treks, floral photography tours, botanical workshops, and custom itinerary planning, including communicating with you about your trip details.
- Safety and Emergency: To ensure your safety during treks and respond to emergencies, especially concerning health-related information you have provided.
- Communication: To respond to your inquiries, provide customer support, and send you updates about your bookings or relevant information about our services.
- Improvement of Services: To analyze how our site and services are used, understand customer preferences, and develop new offerings or enhance existing ones.
- Marketing: With your consent, to send you promotional materials, newsletters, and special offers related to Northern Bloom Treks that we believe may be of interest to you. You can opt out of marketing communications at any time.
- Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements.
3. Sharing Your Information
We do not sell your personal information. We may share your information with third parties only in specific circumstances:
- Service Providers: We may share your information with trusted third-party service providers who assist us in operating our business and providing our services, such as payment processors, IT support, guide services, transportation providers, and accommodation providers. These third parties are contractually bound to protect your information and use it only for the purposes for which it was disclosed.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
- Safety and Security: To protect the safety of our clients, staff, or the public, or to protect the rights or property of Northern Bloom Treks.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use secure servers and encryption protocols for data transmission. While we strive to protect your personal data, no method of transmission over the internet or method of electronic storage is 100% secure.
5. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
6. Your Rights
Depending on your location and applicable data protection laws (such as GDPR), you may have the following rights regarding your personal information:
- Right to Access: You have the right to request a copy of the personal information we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal information under certain circumstances.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information under certain circumstances.
- Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.
- Right to Object: You have the right to object to the processing of your personal information under certain circumstances, including for direct marketing.
To exercise any of these rights, please contact us using the details provided below.
7. Cookies and Tracking Technologies
Our online platform may use cookies and similar tracking technologies to enhance your browsing experience, analyze site usage, and support marketing efforts. You can manage your cookie preferences through your browser settings.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on our site. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Northern Bloom Treks
839 Evergreen Way, Suite 300
Banff, Alberta, T1L 1C1
Canada